Nikon V1's Going Cheap......

I'm not sure what to make of this, but the Nikon V1 price just drove off a cliff this week - Amazon currently have the Nikon 1 V1 with 10-30mm VR 1 Lens (Black) listed for $596.95 - previously this rig was breathing the rarified air found at it's $899 list price.....

I am not paid the big bucks to sit around not drawing outrageously unfounded conclusions from stuff I see on the interwebs - so here goes....

I think this is a really bad sign for the Nikon 1 series of cameras less than a year into their perky, petite little lifespans.

These are really good cameras - I have only played with the V1's little sister the J1(it was a girly white one) and I was amazed by it. Gordon Laing has the world's most comprehensive review of the VI at cameralabs (put aside a Saturday afternoon to read it) and he really rated it.

However, like me, most of the world has no idea what the 1 series cameras mean to them - they are (were) expensive and not as fully featured as a similarly priced DSLR and they have a tiny sensor.  And then there is Sony, who are kicking it with APS-c models in the V1's category.

Personally, I will be doing a lot of comparison shopping before I enter the mirrorless market - and I won't be buying a Nikon just because I shoot their DSLRs.  Me-thinks Nikon has been taken to school and given a spanking with the V1's pricing (anyone remember the D3x, anyone?)....

I would love to hear your thoughts on the V1 / J1 below.

Cheers - Todd